// THE OPPORTUNITY

Two ways to work together

Most boutiques are built on branded wholesale. It is familiar and it is safe, but it comes with a ceiling. Own brand product typically delivers 65-75% margin against 45-55% on branded wholesale. On a modest range, that difference is worth tens of thousands of dollars a year, without raising prices or growing turnover.

Most boutique owners understand this instinctively. What stops them is not the desire, it is knowing where to start, who to trust, and how to make the shift without unnecessary risk to a business they have already worked hard to build.

  • For boutique owners who need expert strategic input without the overhead of a full time hire. This covers buying strategy and range architecture, open to buy planning, merchandise planning and sell through analysis, margin review, supply chain strategy, and commercial performance review. Engagements begin with an initial consultation, then work is structured around what you need, with no lock in beyond what you agree to.

  • The end to end service. Sophie personally manages the full journey from the decision to develop own brand product through to the finished range arriving in your store. This covers strategy and range planning, factory and supplier identification, product development including tech packs and sampling, costing and pricing, and QA through to delivery. This is not a sourcing agent arrangement. Sophie charges for expertise and time, not a percentage of order value, which means no conflict of interest in what gets recommended.

Fashion product development and sourcing for New Zealand fashion businesses. Woman standing next to a clothing rack with beige, white, and black clothes in a minimal room with white walls.

// THE PROCESS

From first idea to finished product.

01 - DISCOVER

Your customer. Your positioning. Your commercial opportunity.

02 - PLAN

Range architecture, product briefs and commercial parameters.

03 - SOURCE

Factories, suppliers, materials and production options.

04 - DEVELOP

Sampling, costing, revisions and refinement.

05 - DELIVER

QA, production and delivery.

You might be ready for own-brand.

// IS THIS YOU?

  1. Your branded wholesale margins are getting harder to justify.

  2. You want something your competitors can’t buy from the same brands.

  3. Your customers are asking for something you can’t currently find.

  4. You’ve thought about own-brand but don’t know where to begin.

  5. You have the vision, but not the time or expertise to manage the development process yourself.

Sound familiar? Let's talk