Sophie has spent her career at the intersection of product, buying, and commercial performance in the fashion industry. Auckland based, with a global outlook.

Her background spans senior buying roles across apparel and fashion lifestyle retail, General Management of a wholesale business, and merchandise planning, giving her a perspective that is both deeply product focused and commercially grounded. She understands how buying decisions translate into financial outcomes, how supply chains can be built to support margin rather than erode it, and how to develop product that works as hard commercially as it does creatively.

SB Sourcing Studio is built on that experience. Sophie works directly with every client. When you work with SB Sourcing Studio, you work with Sophie.

Her particular focus is helping independent boutiques understand and act on the own brand opportunity, the single most impactful lever available to most independent retailers, and the one that is most consistently underused.