Better product. Better margin.

BUILT FOR YOUR BUSINESS.

SB Sourcing Studio is a fashion business consulting and own brand product development studio for independent boutiques and emerging fashion brands.

Fashion product development and sourcing for New Zealand fashion businesses. A woman in black clothing sitting and working on a silver MacBook laptop, with a clothing rack holding brown and black jackets in the background.

// THE PERSON BEHIND THE STUDIO

Founded by Sophie, after years of working across buying, merchandise planning, wholesale, product development and retail.

Having worked across both the commercial and product sides of fashion, Sophie understands that great product needs to do more than look good. It needs to make sense for the customer, the range and the bottom line.

Today, she works directly with independent boutiques and emerging fashion businesses to bring that thinking into their own businesses.

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// THE STUDIO

The space between buying product and building your own.

SB Sourcing Studio brings together commercial buying expertise and hands-on product development to help fashion businesses make better product decisions. And build product of their own.

Branded wholesale has a ceiling.

// THE OPPORTUNITY

You can only negotiate so far on someone else’s product.

Own-brand gives you greater control over what you make, what you charge, and what you ultimately keep.

65-75%

POTENTIAL OWN-BRAND PRODUCT MARGIN

45-55%

TYPICAL BRANDED WHOLESALE MARGIN

The opportunity isn’t simply to create something with your name on it. It’s to build a product strategy that makes commercial sense.

Two ways to work together.

// SERVICES

Fashion Business Consulting

FOR BOUTIQUES THAT WANT STRONGER COMMERCIAL DECISIONS.

  • Buying strategy

  • Range architecture

  • Open-to-buy management

  • Merchandise planning

  • Margin improvement

  • Supply chain optimisation

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Own-Brand Product Development

FOR BUSINESSES READY TO CREATE SOMETHING GENUINELY THEIR OWN.

  • Range strategy

  • Factory sourcing

  • Product development

  • Sampling

  • Costing

  • Quality control

  • Production

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Explore services

Not a sourcing agent.

An independent product development partner.

// HOW WE WORK

SB Sourcing Studio charges for expertise and time, not a percentage of your order value.

That means recommendations are driven by what’s right for your business, product and customer.

// INDEPENDENT ADVICE. COMMERCIAL THINKING. HANDS-ON EXECUTION.

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A fabric swatch book, sketches of shirt and blazer designs, a notebook with garment development notes, fabric rolls, a measuring tape, a pen, and containers with clips on a flat surface.
A clothing rack with neutral-colored shirts, sweaters, and pants in beige, white, and brown tones, displayed on wooden hangers in a well-lit room with a potted plant nearby.

Submit an Inquiry

// READY TO FIND OUT WHAT OWN-BRAND PRODUCT COULD DO FOR YOUR BOUTIQUE? LET’S START WITH A CONVERSATION.